Unlock the Secret to Selling Homes Faster with Digital Advertising: A Guide for Real Estate Agents

When it comes to selling digital advertising to your vendor, it may feel like a challenge. Fortunately, there are just three key steps to focus on; explaining what digital vendor advertising is, how it benefits the seller, and providing additional information.

Step One:

What is Digital Vendor Paid Advertising? Digital Vendor Advertising, or VPA, is a type of advertising that is placed in front of potential buyers while they are using social media, popular search engines, and other websites. By presenting your property ad in front of the right eyes at the right time, you’re implementing a more targeted and effective approach.

Digital advertising provides more flexibility around how the property is displayed, with video, image, and carousel options available across various devices. With a range of call-to-action buttons available, you can choose what will be most effective and relevant.

How do you know your ads are being shown to the right people in this digital environment? Advertising digitally gives you more control over who you are targeting than ever before. Instead of hoping local in-the-market buyers will see your billboard or find your printed ad, digital advertising can show your property to buyers based on their recent activity, interests, and affinities.

Loud Social's tip: Consider using social media to engage with potential buyers and sellers in your area. By sharing helpful tips, answering questions, and showcasing your knowledge of the local real estate market, you can build relationships and establish yourself as an expert in your community.

Step Two:

Why is Digital Vendor Paid Ads the right choice? The ability to reach in-the-market buyers who are online for over six hours a day in a cost-effective manner is very attractive. This form of advertising helps grow your brand and provides social proof of your ability to list and sell in the current market. By confidently explaining how your digital marketing solution will benefit potential sellers, you’re instilling trust and confidence in yourself as the expert agent for them.

In order to exude this confidence, it’s important to do your research, truly understand how digital can lead to a better sales outcome, and maintain this knowledge as times change and technologies develop.

Some key benefits and talking points include:

• Don’t "hope" your buyer will find you; find your ideal buyer for the property

• Buyers are online up to six hours per day – show ads on the channels they are using

• Spend your marketing budget effectively by targeting the right buyers at the right time

• Attract more buyers to create more interest and competition

• Reduce days on market by finding your ideal buyer sooner

• Retarget to your office’s powerful database of active buyers and similar audiences likely to show interest

• Use your database to advertise digitally and find others similar to your audience on social media platforms

Step Three:

Provide additional information In addition to the above tips, consider offering potential sellers information about your previous successful sales, as well as a clear breakdown of the digital advertising packages you offer. By showing the value of your services and how they have helped previous clients, you can help potential sellers feel confident in their decision to work with you.

Selling digital advertising to vendors doesn't have to be a daunting task. By following these three simple steps, you can educate potential sellers on the benefits of digital vendor advertising and establish yourself as the expert agent to help them achieve their real estate goals.