Lights, Camera, Listings: How Video is Helping Real Estate Businesses Stand Out on Social Media

Social media has become an essential tool for real estate businesses to connect with clients and showcase their properties. With the increasing popularity of video content, it's crucial for marketers to leverage this trend and incorporate it into their social media strategies. According to a survey conducted by Wyzowl, 91% of businesses use video as a marketing tool. Therefore, it's imperative to keep up with evolving video consumption habits and adjust strategies accordingly.

To help you stay on top of the latest trends, we've highlighted five research-backed ways video consumption habits are changing, and how you can respond strategically to incorporate them into your real estate business's social media strategy.

People are Watching More Online Videos Than Ever Before

The number of digital video viewers worldwide is expected to reach 3.5 billion. This trend is set to continue, with people watching an average of 17 hours of online videos per week by 2023. As a real estate business, you need to take advantage of this trend by creating and sharing video content that showcases your properties and engages your audience.

Video Content is Highly Shareable

People are 52% more likely to share video content than any other type of content. Therefore, as a real estate business, you can leverage video content to expand your reach and increase your brand's exposure. Share videos that showcase your properties and provide value to your audience, and encourage them to share with their networks.

Short-Form Video Content is King

In today's fast-paced digital landscape, short-form video content is king. According to a study, 75% of viewers watch short-form video content on their mobile devices. Therefore, as a real estate business, you need to create short-form video content that captures your audience's attention and provides them with valuable information quickly. Consider creating 30-60 second videos that showcase your properties, highlight key features, and provide a virtual tour.

Video Content Should be Mobile-Friendly

With more people consuming video content on their mobile devices, it's crucial to ensure that your video content is mobile-friendly. According to a survey, 92% of people who watch videos on their mobile devices share them with others. Therefore, as a real estate business, you need to create video content that is optimized for mobile viewing. This means ensuring that your video content is easy to watch, with clear audio and visuals, and the right aspect ratio for mobile devices.

Keep it Short and Sweet

When it comes to video content, less is more. According to a survey, 83% of marketers suggest that videos should be under 60 seconds. Therefore, as a real estate business, you need to create concise and to-the-point video content that provides your audience with valuable information quickly. Keep in mind that people have short attention spans, and you need to grab their attention quickly and keep it.

In conclusion, video content is becoming increasingly important for real estate businesses looking to connect with clients and showcase their properties. By keeping up with evolving video consumption habits, you can create and share video content that engages your audience and provides them with value. Remember to keep your video content short-form, mobile-friendly, and shareable, and you'll be on your way to social media success.

Statistics Source: Statista (https://www.statista.com/)